UX/UI

Prototyping

User Research

UX/UI ✧ Prototyping ✧ User Research ✧



Buzzfeed ReDesign

Digital experience that enhances navigation, customization, and engagement, making it easier for users to discover, interact with, and personalize their content.

INFO


Role : Product Designer

Team : Solo Project

Timeline : Feb 2022 - Mar 2022

Industry Partners : Sheridan College

CONTEXT


Problem

Many users on the App Store and Google Play reported issues with navigation, customization, and UI in the BuzzFeed app. The most common complaints included difficulty finding the login/sign-up option, limited category and filter customization, and a cluttered article and comment layout. These issues led to negative reviews, lowering the app’s rating and discouraging new users from downloading it.

Outcome

The redesigned BuzzFeed app improves usability, customization, and user engagement. The new design ensures clear sign-up options, an intuitive article browsing experience, and enhanced filtering features for categories and comments. These updates create a seamless interaction for users, helping them stay engaged with trending content.

RESEARCH


Analyzing user reviews and the app's structure confirmed the validity of these concerns. The sign-up option was missing during login, categories were hidden, and article pages felt cluttered. These design flaws made it difficult for users to navigate content, interact with comments, and personalize their experience.

Understanding the Problem

KEY FINDINGS


Insights and findings

Through research and user testing, several key pain points became clear, highlighting areas where the BuzzFeed app could improve usability and engagement. These insights helped shape the redesign to create a more seamless and user-friendly experience:

Users struggled to find the login/sign-up option, preventing them from saving or commenting on articles.

1 .

Limited customization options for filtering content and comments frustrated users who wanted a more personalized experience.

2 .

Navigation felt unintuitive, with hidden trending categories and a cluttered comment section making content difficult to browse.

3 .

A lack of visual hierarchy caused key features like bookmarking and engagement tools to be overlooked.

4 .

USERFLOW


Understanding Our User

Our primary user is someone who wants an effortless way to stay updated on trending topics while having the ability to save and interact with content. The redesign needed to prioritize easy navigation, personalization, and engagement, ensuring that users could quickly find, read, and comment on articles without frustration.

Wireframe / App Map

Buliding Out the Experience

To enhance usability, I restructured the app’s user flow, ensuring:

  • The login/sign-up option is visible before proceeding.

  • The homepage prioritizes trending/popular topics for easy browsing.

  • Category selection is more prominent for a tailored experience.

  • The comment section includes filtering options for better interaction.

PROTOTYPING


Solution

The redesigned BuzzFeed app delivers a more intuitive and engaging user experience by addressing key pain points in navigation, customization, and content interaction.A reward system to motivate learning

  • Enhancing login visibility to ensure users can sign up and engage with content.

  • Rearranging the homepage to bring trending topics forward.

  • Simplifying navigation for easier browsing and interaction.

  • Customizable filters to personalize content and comments

Low-fidelity Prototype

Moodboard & Style Tile

Mid-fidelity Prototype

Peer Reviews

To gather valuable feedback, I conducted peer reviews by having a peer navigate through my working mid-fidelity prototype and provide insights based on a set of usability-focused questions. Their feedback helped identify areas for improvement, including navigation clarity, feature discoverability, and overall user flow. The review process provided fresh perspectives on how intuitive the redesign felt, whether key features were easily accessible, and if any elements needed further refinement before moving forward with high-fidelity designs.

High Fidelity Prototype

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