Branding
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Packaging
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UI Design
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Creative Direction
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Branding ✧ Packaging ✧ UI Design ✧ Creative Direction ✧
Clean Palette
A wellness-focused café that promotes mindful living by offering nutritional food and medicinal teas in a holistic and inviting atmosphere.
INFO
Role : Graphic Designer
Team : Solo Project
Timeline : Sept 2019 - Dec 2019
Industry Partners : Geroge Brown College - School of Design
CONTEXT
About Clean Palette
Clean Palette is a health spa café concept led by Anna Johansson, a Nutrition and Dietetics graduate passionate about sharing her expertise in holistic wellness. Located on Queens Quay, Toronto, ON, the café is designed to be a tranquil retreat, where guests can indulge in nutritional food and medicinal teas while embracing a balanced lifestyle.
Targeting urban young adults aged 30-35, Clean Palette embodies a contemporary illustration aesthetic, drawing inspiration from Louise Fili’s modern yet timeless design approach. The visual identity features pastel tones, fostering a calming and holistic ambiance, with modern typography reinforcing the brand’s sleek and sophisticated appeal. The thoughtful use of color and design aims to positively impact customers’ mental and emotional well-being.
The café’s name, Clean Palette, is a clever play on words, reflecting both a fresh, nutritious diet and the idea of a blank canvas for new beginnings. This concept is further emphasized by the slogan, “Let’s start fresh!”, inviting customers to embark on a journey toward healthier living.
Brand Deliverables
The brand will extend across various touchpoints, including:
Business Cards
Outdoor Signage
Website
Menu Design
In-Store Products
Promotional Merchandise
Through thoughtful branding and strategic design, Clean Palette will offer a refreshing and revitalizing experience, aligning aesthetics with wellness to create a one-of-a-kind health spa café.
Brand Attributes
Modern
Loyalty
Consistency
